Here's Another Angle...

...People may not be telling you: I bet McCain's people thought the story about McCain calling Cindy McCain a "cunt" really hurts them. But if he chooses Palin as VP, that will nullify he effect of the story for a lot of people who hear about it.

It may be a totally dishonest gimmick, but if you think about it, people fall for stuff like that all the time, and that is why women date and deal with men who even trusted friends have told them horrible things about-- because the guy employs some little bit of camouflage, and some people don't want to think that people they meet are that bad.